Mastering roofing leads that convert

Mastering roofing leads that convert

Tired of spending money on ads that don’t deliver? Discover how we helped a roofing company generate a surge in leads—and how we can do the same for you.

Tired of spending money on ads that don’t deliver? Discover how we helped a roofing company generate a surge in leads—and how we can do the same for you.

A dog sits on the grass, silhouetted against a beautiful sunset in the background.
A dog sits on the grass, silhouetted against a beautiful sunset in the background.
A dog sits on the grass, silhouetted against a beautiful sunset in the background.
A woman in a white hoodie and sunglasses stands confidently, exuding a casual yet stylish vibe.
A woman in a white hoodie and sunglasses stands confidently, exuding a casual yet stylish vibe.
A woman in a white hoodie and sunglasses stands confidently, exuding a casual yet stylish vibe.
A sleek car parked against a vibrant backdrop, showcasing its design and style for an Instagram post.
A sleek car parked against a vibrant backdrop, showcasing its design and style for an Instagram post.
A sleek car parked against a vibrant backdrop, showcasing its design and style for an Instagram post.

What We’ve Learned from Auditing 50+ Roofing Campaigns

What We’ve Learned from Auditing 50+ Roofing Campaigns

The biggest problem we see? Roofers paying way too much for leads that barely convert.


Most campaigns are flooded with spam, run by bloated systems, or worse — they just stop working. No tracking. No follow-up. No consistency.


We’ve audited over 50 roofing campaigns and built a system that filters the junk, drives real calls, and lowers your cost per lead — without the tech headaches

The biggest problem we see? Roofers paying way too much for leads that barely convert.


Most campaigns are flooded with spam, run by bloated systems, or worse — they just stop working. No tracking. No follow-up. No consistency.


We’ve audited over 50 roofing campaigns and built a system that filters the junk, drives real calls, and lowers your cost per lead — without the tech headaches

Three individuals gathered around a table, engaged in discussion while examining a laptop.
Three individuals gathered around a table, engaged in discussion while examining a laptop.
Three individuals gathered around a table, engaged in discussion while examining a laptop.

The Power of a Proven Roofing System

No gimmicks — just a system built to drive traffic, calls, and conversions. These are real results from a local roofing company that committed to doing it right.


$87.98

Cost per Lead

Clean, conversion-focused campaigns eliminated waste and drove leads at a sustainable cost.

$87.98

Cost per Lead

Clean, conversion-focused campaigns eliminated waste and drove leads at a sustainable cost.

$87.98

Cost per Lead

Clean, conversion-focused campaigns eliminated waste and drove leads at a sustainable cost.

12X

More Phone Calls

Refined ad campaigns and optimized local listings led to a surge in call volume.

12X

More Phone Calls

Refined ad campaigns and optimized local listings led to a surge in call volume.

12X

More Phone Calls

Refined ad campaigns and optimized local listings led to a surge in call volume.

305.8%

Website Traffic Growth

Strategic SEO work targeting local service areas brought a dramatic increase in high-intent traffic.

305.8%

Website Traffic Growth

Strategic SEO work targeting local service areas brought a dramatic increase in high-intent traffic.

305.8%

Website Traffic Growth

Strategic SEO work targeting local service areas brought a dramatic increase in high-intent traffic.

We Don’t Just Run Ads—We Build Local Demand

We combine city + service SEO pages with targeted Google Ads and Local Services Ads to capture high-intent searches in your area.

By aligning organic and paid efforts around how your customers actually search, we drive consistent, qualified traffic that turns into real calls.

A woman stands in an office, with social media icons emerging from her laptop, symbolizing digital connectivity and engagement.
A woman stands in an office, with social media icons emerging from her laptop, symbolizing digital connectivity and engagement.
A woman stands in an office, with social media icons emerging from her laptop, symbolizing digital connectivity and engagement.

What We Offer

Discover a range of services designed to meet your needs, drive results, and help you achieve your goals with ease and efficiency.

Local SEO Pages

We create service + city-specific pages that rank where your customers search. Tailored content. Real visibility.

Local SEO Pages

We create service + city-specific pages that rank where your customers search. Tailored content. Real visibility.

Local SEO Pages

We create service + city-specific pages that rank where your customers search. Tailored content. Real visibility.

Google Ads Management

Content marketing focuses on creating and sharing value, relevant, and consistent content to attract and engage your audience, build trust, and establish meaningful connections

Google Ads Management

Content marketing focuses on creating and sharing value, relevant, and consistent content to attract and engage your audience, build trust, and establish meaningful connections

Google Ads Management

Content marketing focuses on creating and sharing value, relevant, and consistent content to attract and engage your audience, build trust, and establish meaningful connections

Local Services Ads (LSA)

Get calls from people searching “roofers near me.” We handle setup, ranking optimization, and weekly tuning.

Local Services Ads (LSA)

Get calls from people searching “roofers near me.” We handle setup, ranking optimization, and weekly tuning.

Local Services Ads (LSA)

Get calls from people searching “roofers near me.” We handle setup, ranking optimization, and weekly tuning.

Reporting & Tracking

Know exactly what’s working. We set up call tracking, GA4, and custom dashboards so you can see your real results.

Reporting & Tracking

Know exactly what’s working. We set up call tracking, GA4, and custom dashboards so you can see your real results.

Reporting & Tracking

Know exactly what’s working. We set up call tracking, GA4, and custom dashboards so you can see your real results.

The Power Behind Our Success

The Power Behind Our Success

Meet the talented individuals who bring expertise, passion, and dedication to every project, working together to drive success and innovation.

Meet the talented individuals who bring expertise, passion, and dedication to every project, working together to drive success and innovation.

Brandon Cegon

Owner / Account Manager

Brandon Cegon

Owner / Account Manager

Brandon Cegon

Owner / Account Manager

Norman Amin

Marketing Genius

Norman Amin

Marketing Genius

Norman Amin

Marketing Genius

"Before working with this team, we relied heavily on word of mouth and had minimal visibility online. Within months, we saw a huge difference—calls and form submissions started rolling in, and we quickly realized the website and ads were generating real, qualified leads. They didn’t just make our site look better—they made it work harder for us." "

Rival Roofing

Transparent Pricing, No Surprises

Transparent Pricing, No Surprises

🛠️ Starter Sprint

$4,500

USD

What’s included

30 SEO-Optimized City + Service Pages

4 Blog Posts

GBP Optimization

Local Keyword & Competitor Report

30 Days of Support + Progress Report

🛠️ Starter Sprint

$4,500

USD

What’s included

30 SEO-Optimized City + Service Pages

4 Blog Posts

GBP Optimization

Local Keyword & Competitor Report

30 Days of Support + Progress Report

🛠️ Starter Sprint

$4,500

USD

What’s included

30 SEO-Optimized City + Service Pages

4 Blog Posts

GBP Optimization

Local Keyword & Competitor Report

30 Days of Support + Progress Report

📍Local Domination

$16,000

USD

What’s included

250 SEO-Optimized City + Service Pages

40 Blog Posts Written for Traffic & Trust

Full Google Business Profile Optimization

Local Backlinking & Authority Building

Custom Lead Tracking Dashboard

Competitor Keyword Research & Gap Analysis

📍Local Domination

$16,000

USD

What’s included

250 SEO-Optimized City + Service Pages

40 Blog Posts Written for Traffic & Trust

Full Google Business Profile Optimization

Local Backlinking & Authority Building

Custom Lead Tracking Dashboard

Competitor Keyword Research & Gap Analysis

📍Local Domination

$16,000

USD

What’s included

250 SEO-Optimized City + Service Pages

40 Blog Posts Written for Traffic & Trust

Full Google Business Profile Optimization

Local Backlinking & Authority Building

Custom Lead Tracking Dashboard

Competitor Keyword Research & Gap Analysis

🚀 Growth Sprint

$8,500

USD

What’s included

75 SEO-Optimized City + Service Pages

10 Blog Posts

Email support

GBP Optimization

Niche Local Backlink Strategy

🚀 Growth Sprint

$8,500

USD

What’s included

75 SEO-Optimized City + Service Pages

10 Blog Posts

Email support

GBP Optimization

Niche Local Backlink Strategy

🚀 Growth Sprint

$8,500

USD

What’s included

75 SEO-Optimized City + Service Pages

10 Blog Posts

Email support

GBP Optimization

Niche Local Backlink Strategy

Frequently Asked Questions

Frequently Asked Questions

What services do you offer?

We specialize in generating real, local leads for roofing companies using Google Ads, Local Services Ads (LSA), SEO, and custom-built city + service landing pages. Everything we do is focused on driving phone calls and form submissions—no fluff.

What services do you offer?

We specialize in generating real, local leads for roofing companies using Google Ads, Local Services Ads (LSA), SEO, and custom-built city + service landing pages. Everything we do is focused on driving phone calls and form submissions—no fluff.

What services do you offer?

We specialize in generating real, local leads for roofing companies using Google Ads, Local Services Ads (LSA), SEO, and custom-built city + service landing pages. Everything we do is focused on driving phone calls and form submissions—no fluff.

Who do you work with?

We work with small to mid-sized roofing companies across the U.S. who want more predictable lead flow without wasting money on overpriced marketing agencies or junk lead vendors.

Who do you work with?

We work with small to mid-sized roofing companies across the U.S. who want more predictable lead flow without wasting money on overpriced marketing agencies or junk lead vendors.

Who do you work with?

We work with small to mid-sized roofing companies across the U.S. who want more predictable lead flow without wasting money on overpriced marketing agencies or junk lead vendors.

How do i know if Mill City is right for my business?

If you’ve tried SEO or ads in the past and felt like you were guessing the whole time—or if you're ready to grow but want a partner who actually understands the roofing space—chances are, we’re a great fit.

How do i know if Mill City is right for my business?

If you’ve tried SEO or ads in the past and felt like you were guessing the whole time—or if you're ready to grow but want a partner who actually understands the roofing space—chances are, we’re a great fit.

How do i know if Mill City is right for my business?

If you’ve tried SEO or ads in the past and felt like you were guessing the whole time—or if you're ready to grow but want a partner who actually understands the roofing space—chances are, we’re a great fit.

How long does it takes to get results?

Most clients see traction within the first 30 days. Ads can start generating leads within the first week, while SEO builds over time. We track everything and give you clear reporting so you know where every lead is coming from.

How long does it takes to get results?

Most clients see traction within the first 30 days. Ads can start generating leads within the first week, while SEO builds over time. We track everything and give you clear reporting so you know where every lead is coming from.

How long does it takes to get results?

Most clients see traction within the first 30 days. Ads can start generating leads within the first week, while SEO builds over time. We track everything and give you clear reporting so you know where every lead is coming from.

How much do your services cost?

We offer flexible packages based on your goals and budget. Whether you want ads, SEO, or both, we’ll recommend the right approach—and keep things transparent with no surprise fees.

How much do your services cost?

We offer flexible packages based on your goals and budget. Whether you want ads, SEO, or both, we’ll recommend the right approach—and keep things transparent with no surprise fees.

How much do your services cost?

We offer flexible packages based on your goals and budget. Whether you want ads, SEO, or both, we’ll recommend the right approach—and keep things transparent with no surprise fees.

  • LET'S TALK

  • LET'S TALK

  • LET'S TALK

  • LET'S TALK

  • LET'S TALK

  • LET'S TALK

  • LET'S TALK

  • LET'S TALK

Contact US

Contact US

Campaigns built to last.

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© All rights reserved.

Campaigns built to last.

instagram logo
facebook logo
linkedin logo

© All rights reserved.

Campaigns built to last.

instagram logo
facebook logo
linkedin logo

© All rights reserved.